Hummingbird Coffee

Little Things Matter Campaign 2024

The Objective

To tell emotive and compelling stories of how Hummingbird Coffee helps others through the actions that they take.

    • +26% online sales

    • +64% email database

    • +867% Meta engagement

    • +15% social media following

    • 17% conversion rate (benchmark 5%).

    • Social Media (Paid & Organic)

    • Website

    • Digital Billboards

    • Shopper

    • OOH (Billboards, Street Posters, Street Lamps
      and Pavement decals)

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